Subscribe and turn on notificationsđ : https://buff.ly/3F6ZiLt | Aussies are being warned about the risks of a common AI travel trend after tourists showed up to hotspots that âdonât existâ.
While travel agent Kellie Woodward uses ChatGPT herself, she said that it can lead keen holidaymakers down the wrong path if theyâre not careful.
In fact, a study conducted in 2024 found that 33% of people who used AI to plan their travels created itineraries with incorrect information.
The Tasmania Tours website commissioned a third party, who used AI, to create some of their marketing material.
The website ended up publishing information about a âtranquil haven⌠[for] anyone wanting to experience one of the more untouched hot springs Tasmania has to offerââbut the âpopular destinationâ didnât exist.
Kellie told Yahoo Lifestyle that âWeâre finding a lot of new clients are coming to us because they have been caught out by [AI] in the past.â
She added that âAI doesnât have that human touch to find out exactly what it is you want, or to be able to know how you want to feel on a particular holiday.â
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