MAFS viewers have called out a “shameless” detail in the Channel 9 show.
While the series has plenty of ad breaks, audiences are also hit over the head with product placements from the contestants during the actual episodes.
There have been subtle and blatant shots of products, with some placements even passed off as normal conversation.
PR expert Nicole Reaney told Yahoo Lifestyle product placements now feel more “staged” than ever, but there’s a reason why it’s happening on a show like MAFS.
She said, “With traditional advertising, it’s ‘one and done’, and people can easily turn away. When it’s integrated into a show, you have a more captive audience and they are also seeing how the product is used. Especially as a season develops, the audience becomes attached to the cast and they almost act as ambassadors.”
Taking to social media, fans called the product placements “cringey”, “shameless” and “out of control”.
What do you think?
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