LIV Golf is seeking fresh investments as it prepares to cut purses and move away from the huge guaranteed payments that helped it lure some of golf’s biggest stars. Author of “LIV or Let Die” Alan Shipnuck is on Bloomberg This Weekend to explain that the league’s future may depend on retaining players including Jon Rahm and Bryson DeChambeau while proving it can attract enough fans and revenue to operate with less financial support from Saudi Arabia.
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