Before she was the face of the campaign, she was just a potential investor asking questions.
Sports prediction platform Novig had far more modest marketing plans, according to its CEO — until Sydney Sweeney reached out on her own, researching the space as a potential investor. That outreach turned into an equity stake and a starring role in the startup’s first national ad campaign.
Would you invest in a prediction market backed by a celebrity?
Read more: https://yhoo.it/4iUVvG3
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