How Joe Budden landed his deal with Def Jam.

Joe Budden was with Def Jam at 21, his advance went to chains and a Hummer. His album didn’t come out until he was 23.

Budden asked Def Jam exec Lyor Cohen, “How are rappers making money?”

The answer: get a publishing deal. 🤝

“All of the financial stuff early in my career maybe goes different if there’s not a production company,” Budden says.

Watch the full interview now on YouTube.

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