Sports franchises are changing hands at record prices, and George Pyne tells Brian Sozzi he thinks there are real fundamentals under the run. His argument is that streaming commoditized entertainment while live sport went the other way, and that AI will improve how sport is delivered rather than disrupt it.
Pyne does not buy teams. Bruin Capital buys what surrounds them: a company that lights the grass at hundreds of clubs, a virtual signage business, a production company, water cooling for data centers, and what he says is the fourth largest soccer agency in the world. He also explains why he thinks the midterm result changes nothing for the business of sports.
Featuring
George Pyne, Founder and Chief Executive Officer, Bruin Capital
Full episode: https://youtube.com/live/TygL3ew7eeY
Timestamps
0:00 Why sports valuations keep rising
1:05 What it takes to double the value of a marquee franchise
2:08 The picks and shovels he buys instead of teams
3:14 Where the money for these deals comes from
4:16 What the midterms change for sports, and what they do not
#SportsBusiness #PrivateEquity #MediaRights #NFL #SozziUnleashed #YahooFinance
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