With the new Pokemon Phantasmal Flame series release, we look back at how Pokemon cards became Australia’s biggest toy craze in 1999. Australians were spending $11 million in just two months on the trading card game based on Nintendo’s Pocket Monsters franchise. The phenomenon sparked widespread concern among parents, teachers and church leaders who worried about children gambling with cards, stealing from each other, and spending lunch money on rare cards worth up to $85. Many schools banned Pokemon cards due to playground fights and disruption, while experts debated whether the collecting craze was harmless social interaction or encouraged problematic behaviour patterns.
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