What if farmers could herd cattle with a swipe of their smartphone?
Craig Piggott, founder and CEO of tech company Halter, has done just that, developing cattle collars that let farmers manage their herds via virtual fences.
Craig joins Alan to talk about growing up on a New Zealand farm, how the collars work, why company culture is so important to the startup, and after expansions to the US and Australia, which worldwide markets Halter has its sights set on next.
And Alan asks whether Halter’s collars could stem generational attrition in farming families.
Craig Piggott, CEO and founder of Halter joins Alan Kohler to unpack it all on That’s Business with Alan Kohler.
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00:00 Introduction
01:04 What is a Halter collar?
02:04 Can all animals be trained?
04:14 Why bring tech onto a farm
05:36 Learning from other startups
06:27 Raising funds to start the business
08:35 Testing the idea in front of investors
12:25 Why collecting data on farms is important
13:46 How much does it cost?
16:16 Signing up huge cattle farms
18:57 The future of farming
19:30 Breaking into the US market
21:18 Would they become a listed business?
24:20 Hiring good people
25:52 Are you worried about copycats?
27:10 Breaking into South America
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