Chipotle and Starbucks are reportedly coming together, but do their brand ethos fit?

Two CEOs, two completely different playbooks.📒

Chipotle’s CEO, Scott Boatwright, is all about giving customers “a little more” with big, beautiful bowls, while Starbucks’ CEO, Brian Niccol, is focused on operational discipline and culture.

Now, the two brands are reportedly coming together … but do they fit?

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