Adidas is facing fierce backlash in Mexico after unveiling its “Oaxaca Slip-On” sandals, which bear a striking resemblance to traditional huaraches made by Indigenous artisans in the village of Hidalgo Yalalag. Designed by Mexican American fashion creator Willy Chavarria, the footwear has been slammed as cultural appropriation by Oaxaca officials, with threats of legal action and demands for public acknowledgement. The controversy has reignited global conversations around fashion and the exploitation of Indigenous designs. While Adidas remains silent, outrage is mounting. This isn’t the brand’s first brush with appropriation, and it’s part of a broader pattern of luxury labels profiting off culture without consent.
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