From turkey to protein bars, Americans are consuming more protein than ever. And, the demand is only expected to grow as the Trump administration reaches a deal with drugmakers to make GLP-1s cheaper and more accessible. Cornell’s Joeva Barrow, Butterball CEO Jay Jandrain, and David Protein CEO Peter Rahal explain how weight-loss drugs and changing diets are transforming the way we eat and how much protein we really need.
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