Why is One Nation’s political cartoon series so effective?

When One Nation’s political cartoon Please Explain launched in 2021, the general consensus – even from the left side of the political spectrum – was that it was surprisingly well-made. But back then, One Nation was still on the fringes of political discussions. Now, four seasons and a movie later, polls have One Nation as the second-most popular political party in Australia, and their cartoons are coming under increasing scrutiny.

On @guardianaustralia’s Full Story podcast, Matilda Boseley talks to marketing expert Toby Ralph about whether there’s a place for the show in a political climate where politicians are begging to “turn the temperature down”.

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