The countdown to the FIFA World Cup has sparked a surge in demand for jerseys, boots and official merchandise—but so has the booming counterfeit industry. From “superfake” football shirts that closely resemble authentic kits to fake boots and collectibles, an underground global market is thriving. Hong Kong has emerged as a major hub in the supply chain, raising fresh concerns for brands, retailers and fans alike. How can buyers spot a fake, and why has the counterfeit business become so sophisticated?
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