Coles and the ACCC are facing off in the Federal Court over allegations the supermarket giant misled consumers with fake or ‘illusory’ discounts.
The consumer watchdog is looking to prove Coles’ practice of offering discounts shortly after hiking grocery prices was deceptive, while the retailer’s lawyers will attribute the price hikes to inflation.
Former ACCC boss Alan Fells says the stakes are huge for Coles, Woolworths and other supermarket operators, labelling the court action as the ‘case of the century.’
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