Subscribe and turn on notifications🔔 : https://buff.ly/3F6ZiLt | An iconic Aussie brand has been called out over its “insulting” new online look.
Jeanswest, which has been around for more than 50 years, has been criticised for using AI-generated images to sell its products, including a now seemingly deleted image that appears to be a fusion of the Opera House and Uluru.
Sydney-based consumer Levina told Yahoo Lifestyle, “My first impression was just how badly executed the website and brand was. It’s like they didn’t even try to do a good job.”
“It just feels insulting as a customer to see a business do this and think they can get away with this.”
Consumer behaviour expert Nitika Garg said that although brands could save thousands of dollars by using AI instead of organising an entire photoshoot, it’s a very delicate line to walk because shoppers can easily feel like they’re being deceived.
She explained, “How can customers trust you as a brand and trust the quality of your products? It’s just a very bad look, unless [Jeanswest] reveal it as a prank very quickly, which, again, is a risky strategy.”
A spokesperson for Jeanswest told Yahoo Lifestyle that it was taking the feedback “seriously” and that the brand was “committed to learning from it as we refine our approach.”
Read more: (insert link to article or homepage)
Follow us on:
► TikTok: https://www.tiktok.com/@yahooaustralia
► Facebook: https://www.facebook.com/yahoolifestyleau
► Instagram: https://www.instagram.com/yahoolifestyleau
► Website: https://au.yahoo.com/
#YahooAustralia
